Operators & managers
Restaurants, cafés, beverage brands, hotel F&B and multi-site businesses.
Explore my interests ↗FOR SOUTHEAST ASIA’S FOODSERVICE PROFESSIONALS
Explore China.
Connect for
what’s next.
Step into China’s foodservice industry. Explore operating models, food ingredients and supply chains — and start conversations that can grow beyond the journey.
7 days / 6 nightsA proposed industry exchange
Guangzhou · Dongguan · ShundeThree cities. Connected perspectives.
DIFFERENT BUSINESSES. SHARED CURIOSITY.
Your place in the food industry
is a place to begin.
For professionals across Southeast Asia, from every background. You do not need to run a Chinese restaurant to take part.
Suppliers & buyers
Ingredient distributors, food manufacturers, equipment businesses and procurement teams.
Explore my interests ↗Entrepreneurs & investors
People exploring a foodservice venture, a new format or a market opportunity.
Explore my interests ↗Associations & industry groups
Organisations interested in professional exchange and relationships across markets.
Explore my interests ↗FOUR REASONS TO EXPLORE
See the business.
Understand the possibilities.
Connect what you see in China with the realities of your own market — its customers, flavours, teams and operating conditions.
Look beyond the menu.
Explore how restaurant and beverage businesses organise products, store formats, service flows and day-to-day operations.
See what supports the operation.
Examine food ingredients, sauces, prepared components, commercial equipment and the supply systems behind them.
Understand how businesses grow.
Discuss standardisation, central kitchens, digital tools and multi-site management — and where local adaptation is needed.
Start a useful conversation.
Exchange perspectives with industry peers and, where arrangements are confirmed, Chinese business representatives. Explore areas of mutual interest.
FROM INGREDIENT TO OPERATION
Bring your questions
to the source.
A product display is a starting point. The useful discussion is about how it fits your business.
Food & ingredients
Flavour adaptation, product specifications, shelf life, minimum orders and cold-chain needs.
Equipment & systems
Production capacity, workflow, training, maintenance and support in your market.
Business fit
Operating requirements, growth plans and the conditions needed for any future cooperation.
Product suitability, import requirements and any commercial agreement must be assessed separately.
THE PROPOSED 7-DAY PROGRAMME
One journey.
Many sides of foodservice.
Arrive and depart in Guangzhou, with five themed days connecting food production, restaurant operations, technology and regional dining culture.
Guangzhou→Dongguan→Shunde / Gaoming→Guangzhou
DAY 01Arrival in Guangzhou
Airport reception, hotel check-in and time to settle in.
Proposed stops: Guangzhou Baiyun International Airport arrival arrangements.
Overnight: GuangzhouDAY 02Prepared foods & restaurant groups
Explore prepared food production, multi-brand operating models and restaurant workflows. A Pearl River evening cruise is proposed.
Proposed stops: Runkang; Jiumaojiu / TAIER; Hakka restaurant brand Keyu.
Overnight: Guangzhou
DAY 03Beverage operations & automation
Explore beverage SOPs, digital operations and automated equipment. A cultural activity is proposed before the transfer to Dongguan.
Proposed stops: HEYTEA-related location; Huangpu Zhengxin Intelligent equipment operation; a proposed cultural performance, details to be confirmed.
Overnight: Dongguan · Songshan Lake
DAY 04Digital systems & central kitchens
Discuss digital foodservice applications and central-kitchen production, followed by a transfer to Shunde.
Proposed stops: Huawei Songshan Lake-related location; Zhen Kung Fu central kitchen.
Overnight: Shunde · BeijiaoDAY 05Commercial kitchens & automation
Explore smart cooking equipment, commercial kitchen systems and robotic foodservice applications.
Proposed stops: Midea-related location; Qianxi Robotics / FOODOM; Semikron commercial kitchen equipment operation.
Overnight: Shunde · BeijiaoDAY 06Seasonings & Cantonese food systems
Explore seasonings, prepared dim sum and restaurant operations; a Guangzhou Restaurant dinner and programme reflection are proposed.
Proposed stops: Haitian-related location in Gaoming; Likoufu; Guangzhou Restaurant Wenchang location.
Overnight: GuangzhouDAY 07Departure from Guangzhou
Free time and an airport transfer according to flight arrangements.
Proposed stops: Guangzhou Baiyun International Airport departure arrangements.
This is a proposed itinerary, not a confirmation of access. Hosts, locations, speakers, language support, cultural activities and visit order are subject to written confirmation before booking. Company names identify proposed subjects only and do not imply partnership or endorsement.
Request programme detailsBEYOND THE SEVEN DAYS
A journey starts.
A conversation continues.
Our ambition is to build an ongoing bridge between foodservice professionals in China and Southeast Asia — through learning, dialogue and opportunities to explore cooperation.
Share your interests
Identify the topics, products and business questions you want to explore.
Listen. Discuss. Compare.
Use visits and discussions to exchange perspectives and identify shared interests.
Keep the dialogue open
With mutual consent, explore follow-up introductions and future professional exchanges.
Pre-trip needs collection, facilitated discussions and post-trip exchange are proposed programme mechanisms. Availability, format, scope and any additional fees will be confirmed for each cohort. No membership or ongoing service is included unless agreed in writing.
BEFORE YOU DECIDE
A few practical questions.
Do I need to be Chinese or speak Mandarin?
No Chinese heritage or Chinese-restaurant experience is required. Please tell us your preferred language. Interpretation and English-language support must be confirmed for the specific departure before you book.
I work with ingredients or equipment. Is this relevant?
Yes. Ingredients, sauces, prepared foods, equipment and supply systems are part of the proposed programme. Share your product categories and business interests so the relevance of the itinerary can be assessed.
Is this a chef-training course or a guaranteed buying mission?
It is a business and industry exchange. It is not a professional chef qualification, an exclusive agency offer or a guarantee of supplier access, purchasing terms or commercial results.
Are all company visits confirmed?
No. The published stops are proposed. Access may be limited to designated visitor areas, public venues or agreed discussion formats. Confirm the final visit list and change arrangements before booking.
What are the dates, price and inclusions?
International airfare is not included in the tour price. Departure dates and pricing are to be confirmed based on cohort size, accommodation, visits and support needs. Request the itemised proposal for accommodation, transfers, meals, interpretation and other inclusions and exclusions.
Can dietary and language requirements be accommodated?
Please specify your preferred language, allergies and dietary needs, including halal or vegetarian requirements. Availability must be checked. A supply-chain topic does not certify any meal or venue as halal.
What continues after the trip?
The project aims to support ongoing industry dialogue. Follow-up introductions or exchanges are proposed and depend on mutual interest, consent and the confirmed scope. They are not guaranteed ongoing services.
Can an association or company enquire as a group?
Yes. Share your group size, preferred dates and themes. A separate proposal can then be discussed; private-group arrangements and fees require confirmation.
TELL US WHAT YOU WANT TO EXPLORE
Your next conversation
can start here.
Share your business interests to discuss programme relevance, possible departure dates and the details you need to decide.